No.1 in Retail Audits & Shopper Insights

As Global Leaders In Crowdsourced, Mobile Research
we give you real time insight on how your products
& brands are performing in store

We work with a broad range of multinational brands to deliver retail and promotional audits. And because we use real shoppers, they can share their experience as customers with commentary, photos and videos - bringing all aspects of their journey to life. In summary we deliver insight on the total customer journey, covering retail audits, mystery shopping and real time shopper insight, faster and cheaper than traditional methods.

We Work With Everyone

Work With Us →

Consumer Packaged Goods

Packaged Goods

We show brands what's really happening at-retail 

Retailers

Retailers

Our mystery shops help retailers win with shoppers

Beverage

Beverage

We collect data on-shelf, on-premise, on-demand

Agencies

Consultancies

Our services ensure agencies have the answers

Restaurants

Quick Service Restaurants

We help restaurants keep customers coming back

To bring the shopper experience to life we collect all types of information:

  • Photos

    Photos do say 1,000 words but what we like to say is that photos can capture 1,000 pieces of data. We use photos to verify information, capture in store experience and understand product usage.

  • Data

    Field Agent uses classic data collection methodologies while incorporating technology, such as barcode scanning, to ensure quality data for large scale projects.

  • Video

    Similar to photos, video allows you to gather data but video also allows you to capture consumer sentiment and quotes in a way that truly tells a story. 

  • Opinions

    Field Agent can perform surveys and collect opinions from anywhere. We support classic research specific question types such as Likert scale, multiple choice, multiple select, ranking, five-star rating, free form, etc.

  • Audio

    Audio is primarily used for gathering opinion data and feedback.  We have also seen cases where audio has been effective in capturing large amounts of data which is transcribed on the back-end.  

  • Feedback

    While similar to opinions, we can obtain feedback differently because we can ask your core customer (based upon demographics) to provide feedback on your product or service at the Point of Influence™.

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The Shopper Journey

  • Losing sales & need to know why? It could be:

    Brand awareness and perception
    Relevance to target customers
    Pricing, promotion in store
    Quality of distribution and position in-store
    Packaging design appeal
    Product delivery and satisfaction

Quality: How can I trust the data?

  • Agent Histories
  • GPS Markers
  • Time/Date Stamps
  • Photo/Video Verification

As business people and researchers, we understand the value of privacy, security and reliable information. We rigorously evaluate the data points we receive to ensure your data is accurate. Field Agent can offer customized quality control when needed.

We are members of ESOMAR and MMRA and follow their guidelines and best practices:

Esomar Corporate Logo MMRA Logo

Types of Projects

  • Audits (fact finding | data gathering)

    On Shelf Availability
    Compliance (Display, Planogram, Demo, Signage)
    Product Assortment
    Demo Confirmation
    Price Checks
  • Research (opinions | insights)

    Surveys
    Shop-Alongs
    Communities
    Ethnographies
    IHUTS
    Concept Testing
    Mystery Shopping

Delivering Growth in an On-Demand World

Field Agent's mobile workforce provides on-demand retail audits, mystery shops, market research, and digital product demonstrations

The Best Coverage Available

Field Agent collects information from anywhere in the UK. From day one, Field Agent launched nationwide with a mission of providing a link from people sitting in a workplace to information at retail or at home.

Affordable Cost

Field Agent disrupted the industry by cutting costs out of the current brick and mortar system. We utilize crowdsourcing and mobile technology to deliver quality results at an affordable price.

Amazing Speed

Thanks to the power of mobile technology, we can collect information from multiple locations in hours and days instead of weeks. Our process is very efficient and launching a project is only a click away.

International Operations

Field Agent has over 1,000,000 Agents worldwide operating in the United States, Canada, Australia, South Africa, Mexico and Romania. We’re expanding to new countries and would love to tell you more about opportunities internationally.  Contact us if you have an interest in helping us expand into new countries.

Who’s using Field Agent UK right now?

Major global brands and new entrepreneurial brands.

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