The Great Christmas Caterpillar Cake Showdown: 2024

Sweet Competition Heats Up!

The Christmas caterpillar cake has firmly established itself as a festive favourite in the UK, and this year’s competition is sweeter than ever. With retailers vying to outdo each other, shoppers are spoilt for choice when it comes to picking the perfect caterpillar cake for their holiday spreads. Whether you’re going for M&S’s indulgent creation or Aldi’s budget-friendly option, there’s something for every budget and taste in this sugary seasonal rivalry.

As we gear up for the festive season, one thing’s for certain: these little caterpillar cakes will be a mainstay on dessert tables across the UK. But who’s winning the holiday cake wars? Let’s take a closer look.

Marks & Spencer: Sleigh Ride Colin™ Takes the Lead

Marks & Spencer continues to dominate the caterpillar cake game with its iconic Colin the Caterpillar™. This year, the much-loved cake gets a festive makeover as the Sleigh Ride Colin. Dressed in a cheerful red Santa hat and featuring 46% more chocolate than the original, this version is the ultimate showstopper for any holiday gathering. Priced at £15, it serves 10 and is as visually striking as it is delicious, making it a must-have for those looking to indulge in a luxurious, chocolate-filled Christmas treat.

Aldi: The Budget-Friendly Cuthbert Cake

Not to be outdone, Aldi brings its own twist to the Christmas caterpillar craze with the Christmas Cuthbert Cake. Known for its unbeatable value, Aldi offers a festive alternative that doesn’t break the bank, making it the perfect option for families looking to keep things affordable without skimping on holiday cheer. For a more budget-conscious choice, Cuthbert delivers fun, flavour, and a bit of that festive sparkle – all at a price that won’t hurt your wallet.

The Competition Heats Up

While M&S and Aldi are leading the caterpillar charge, it’s always possible that other retailers like Asda and Sainsbury’s might throw their own festive caterpillar cakes into the mix. If you spot one of these holiday treats or discover a cake that just screams festive fun, be sure to share it in the comments. The more, the merrier in this sweet showdown!

A Bit of Caterpillar Cake History

For those who may not know, the original caterpillar cake was launched by Marks & Spencer back in 1990. It had a slightly different look back then, with no feet and a fondant face instead of the familiar white chocolate one. Over the years, it’s evolved into the iconic treat we all know and love today.

A Festive Tradition Takes Shape

As the competition grows fiercer each year, one thing remains clear: the Christmas caterpillar cake has firmly entrenched itself as a UK festive tradition. With so many creative variations now available, there’s truly something for everyone. From M&S’s luxurious, extra-chocolate version to Aldi’s affordable and fun offering, the Christmas caterpillar cake continues to be the centrepiece of many a holiday dessert table.

Red Velvet Bauble Dessert enters the fray

Is show stopping Waitrose No.1 Red Velvet Bauble Dessert the star of Waitrose’s  festive mystery that vanished without a trace – going to win at the checkout.  Field Agent is here to help you solve the case!

To discover what impact these campaigns will be having on in store behaviours, we will be asking Shoppers to go to the major Multiples and Discounters and give feedback on shopping for Party Food, Main Christmas Meal and Christmas Pudding and Desserts. 

Contact Robin@FieldAgent.co.uk to access our comprehensive results dashboard so you can drill down into the data and see more detailed product preferences and how each retailer performs. 

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