To discover what Chocolate shoppers are planning to buy for Christmas this year and last week, we captured feedback from 500 Chocolate buyers across the UK
They told us they will be buying Chocolate to share with family/friends and also as a gift key highlights included:-
- The majority (61%) will cut back on their Christmas spending, less on gifts, priority on Food and drink for Christmas day
- Chocolate is the most important category in planning what to buy for Christmas and the only one with increased spend compared to last year
- Most will spend the same as last year; of those spending less they will spend less per item, rather than buy less.
- Taste is key, factoring in choosing what to buy for household and gifting. Price is particularly important for gifting.
- Shoppers are most likely to buy Cadbury, Lindt and Hotel Chocolat, both for sharing and also gifting
- £5-10 is the optimal price for gifting and overall spending varies up to £25 this Xmas
- Almost all will buy Christmas Chocolate from large supermarkets, but discounters are also popular
The majority will choose what to buy at the fixture –
And we can tell you what happens when shoppers go in-store?
This weekend, we're conducting 100 shopper visits in core multiples which includes:- How well are your products being stocked and displayed in the store?
- What has the most impact on Shoppers at the point of purchase and why?
- How Shoppers are choosing what to buy and why?
To view the results of this in-store shopper research please reach out to me via robin@fieldagent.co.uk
Happy Christmas!
shopper insights, Research Results, Chocolate Insights, Christmas Shopping, Shopping for Chocolate