This Valentine's Day Shoppers across key retailers revealed:
· Lindt stole hearts as shoppers' top choice. Loved for its indulgent taste & luxury appeal.
· Cadbury, a close second & nostalgic favourite.
· Ferrero Rocher – An indulgent third choice with luxury & special occasion appeal.
· Store displays are the strongest prompts for Valentine’s purchases, showing the vital role of retail media in shaping how shoppers express love.
To discover what captured Shoppers love in store and why, check out this short video:
With Easter around the corner, we can help you discover which chocolates are set to crack the top spot in this year's Easter egg hunt! 🍫🐣
To see the full results of the Valentine's Day study and learn more about our Easter benchmarking study, please email Robin Shuker at robin@fieldagent.co.uk