In today’s fiercely competitive retail environment, it’s simply not enough to know what customers think about your brand or stores, it’s also essential to understand their attitudes toward competitors—and to understand these perspectives in a timely, accurate, and robust way.
Competitive Insights by Field Agent go inside the customer’s mind even as they’re shopping competitive stores or using competitive products, to provide in-the-moment perspectives on rivals and to draw comparisons between their brands/stores and your own.
Competitive Insights crowdsource the smartphones of everyday shoppers to equip brands, retailers, and agencies with in-the-moment insights about rival brands or retailers—all from the customer’s real-world viewpoint.